Monetising Mobile Apps: Shazam’s Coverage means Conversions

Speaking at MIDMEM, Shazam CEO Andrew Fisher stated that his 'name that tune?' app generates some 300,000 track purchases every day. From song tagging, he estimated a 13% conversion rate. That's quite impressive, even off the back of 50m downloads.
Attributing the success of the app Fisher recognised the value of covering all mobile platforms, not [...]

Source:Monetising Mobile Apps: Shazam’s Coverage means Conversions

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