Monetising Mobile Apps: Shazam’s Coverage means Conversions

March 22nd, 2010 by admin

Speaking at MIDMEM, Shazam CEO Andrew Fisher stated that his ‘name that tune?’ app generates some 300,000 track purchases every day. From song tagging, he estimated a 13% conversion rate. That’s quite impressive, even off the back of 50m downloads.
Attributing the success of the app Fisher recognised the value of covering all mobile platforms, not [...]

Source:Monetising Mobile Apps: Shazam’s Coverage means Conversions